Mass Analytics

DECEMBER 15, 2022

MASS-Analytics are proprietary of the advanced technological platform “ MassTer ”, an intuitive and integrated Marketing Mix Modelling Software that allows to run an end to end MMM project. Agencies could licence MassTer to perform high quality and quicker modelling for their clients. Our Marketing Mix Modeling Software Solution.

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Marketing Mix Marketing Budget Paid Search Agency Allocation 52

Mass Analytics

DECEMBER 19, 2022

Our end-to-end Marketing Mix Modeling software MassTer not only allows to easily estimate a Pooled Model while automatically dealing with data normalization but also offers the user the flexibility to split national variables into regions to find out whether consumers react differently to media and marketing.

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Mass Analytics

NOVEMBER 8, 2022

insert chart from MassTer) . They should chart the independent variables (marketing and media variables) against their modeled KPIs, e.g. sales, as that would give them an idea about whether the variations on one?variable?are are influencing the variations of their KPI.??

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Mass Analytics

NOVEMBER 22, 2021

To perform your Marketing Mix Modeling and optimize your budget, our products MassTer , MassFeeds , MassTer Insights , and MassTer Server are available to automate your journey towards efficient Marketing Mix Modeling. For more assistance and guidance along the way, consider our consultancy or training services.

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Marketing Mix Planning Budget Programs Paid Search Agency 52