Martech

JANUARY 22, 2024

To get a lead from that early and mostly useless stage into the preceding stages, MQL (also primarily useless), SQL, SQO, SAO and closed deals, you need to know: What kind of data you are tracking and how the flow of these leads looks like. For example, suppose the client is using Bizible/Marketo Measure.

Ideal Customer Profiles 106

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 106

PathFactory

DECEMBER 17, 2018

At PathFactory, we utilize an integration between our platform and Marketo to do this. We consistently end up way ahead of our Marketing-driven SQO goals. FMB alerts are cool and all, but us Pathies like to take things a step further. We want to put meaningful content insights in the hands of anyone who has CRM access.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

PathFactory

JUNE 16, 2023

At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. It looked something like this: TOFU content for pre-MQL MOFU content for MQL-SQL BOFU content for SQO This was a relatively simple approach, but it worked.

Lead Nurturing 59

Lead Nurturing Marketing Qualified Leads Lead Ranking B2B Marketing 59

PathFactory

APRIL 20, 2021

At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. BOFU content for SQO. It looked something like this: TOFU content for pre-MQL. MOFU content for MQL-SQL. This was a relatively simple approach, but it worked.

B2B Marketing 105

B2B Marketing Ad Building Marketing Qualified Leads Lead Ranking 105