PathFactory

JUNE 16, 2023

A B2B Lead Nurture Manual: Best Practices for the Perfect B2B Lead Nurture Flow According to our 2023 Content Intelligence Report: The Rise of the Anonymous B2B Buyer , B2B content consumption has started to normalize when compared to the huge spike of content consumption during the pandemic. Don’t panic.

Lead Nurturing 59

Lead Nurturing Marketing Qualified Leads Lead Ranking B2B Marketing 59

PathFactory

DECEMBER 17, 2018

At PathFactory, we utilize an integration between our platform and Marketo to do this. We consistently end up way ahead of our Marketing-driven SQO goals. FMB alerts are cool and all, but us Pathies like to take things a step further. We want to put meaningful content insights in the hands of anyone who has CRM access.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

PathFactory

APRIL 20, 2021

Let’s be honest: 2020 was a tough year for lead nurturing. According to Demand Gen Report’s 2020 Lead Nurturing Survey Report, 77% of respondents said it was challenging to maintain a lead nurture program during the pandemic. We’ve compiled everything you need to know into this handy nurture building manual.

B2B Marketing 105

B2B Marketing Ad Building Marketing Qualified Leads Lead Ranking 105