Next-Level Lead Nurture Building Manual for B2B Marketers
PathFactory
JUNE 16, 2023
At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. It looked something like this: TOFU content for pre-MQL MOFU content for MQL-SQL BOFU content for SQO This was a relatively simple approach, but it worked.
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