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2023 Predictions: Digital media and advertising

Martech

But how will marketers ride this wave? Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year.

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PPC for B2B: How to Choose Your Agency

Envy

For many companies, PPC is treated like a miracle channel which drives an abundance of marketing qualified leads and contributes to unmitigated growth on autopilot. What takes so long? Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work.

PPC 91
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article thumbnail

PPC for B2B: How to Choose Your Agency

Envy

For many companies, PPC is treated like a miracle channel which drives an abundance of marketing qualified leads and contributes to unmitigated growth on autopilot. What takes so long? Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work.

PPC 88
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26 A/B Testing Examples to Inspire Your Next Test

Convert

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. and turn up blank.