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Convince & Convert
SEPTEMBER 20, 2010
Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. But those differences are at the tactics layer, not the strategy layer.
Convince & Convert
APRIL 13, 2010
Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All Who influenced you, and why?
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Convince & Convert
AUGUST 24, 2010
Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Go to [link] If you don’t have an account, please make one. “ Your Content Stinks! You’ve got my vote!
Online Marketing Institute
MAY 18, 2010
When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.
Convince & Convert
APRIL 1, 2010
Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. Second, if you’re going to invest in a bunch of social media outposts, even if you don’t have a clear social media strategy , you should take every opportunity to link them together.
Convince & Convert
MAY 11, 2010
During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). To be entertained? I think not. Post it to your Facebook page.
Convince & Convert
MARCH 18, 2010
Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.
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