Remove Marketing Mix Remove Press Remove SWOT Remove Trends
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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. Step 5: Evaluate current marketing activities. Ask yourself: What topics, themes and messages do they focus on?

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings. This is why competitor analysis is critical. CoSchedule ).

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings. This is why competitor analysis is critical. CoSchedule ).

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? And SaaS marketers should be particularly careful with it. To stand out from the competition (there are 17,000 SaaS companies in the U.S. Is it worth the time and money?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. What Works ( Vendor Government PR Trends Spending Release ). Time to Kill the Press Release? Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. Statistics.