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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Tip: Create SWOT analysis tables in order to visualise your competitors’ strengths, weaknesses, opportunities and threats in an easily interpretable and shareable way. Step 5: Evaluate current marketing activities. This is when you should begin assessing their marketing mix (product, price, place and promotion).

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How to Conduct a Market Opportunity Analysis

Hubspot

Here are five important benefits you’ll get from market analysis. Without taking the time to examine the current market trends, you’ll be flying blind. A market opportunity analysis can provide the insight you need to see into the future. What will the market look like in a year? How is culture changing the market?

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings. This is why competitor analysis is critical. CoSchedule ).

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings. This is why competitor analysis is critical. CoSchedule ).

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? And SaaS marketers should be particularly careful with it. To stand out from the competition (there are 17,000 SaaS companies in the U.S. Is it worth the time and money?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. What Works ( Vendor Government PR Trends Spending Release ). Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. Should You Use Foursquare for Your Business?