B2B Digital Marketer

JUNE 6, 2024

He emphasizes the necessity of viewing marketing as both a short-term and long-term investment, breaking down the common perception of marketing as a mere cost center. Throughout the discussion, Aaron provides actionable strategies for marketing attribution, illustrating different approaches to measure ROI effectively.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Attribution Analytics Google 123

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far?

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

LeanData

NOVEMBER 8, 2016

“When you look at these videos,” Birkett added, “you’re going to take away actionable ideas that can help your business.”. All / Marketing Operations / Sales Development / Sales Operations /. Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. They should.”.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

NOVEMBER 8, 2016

“When you look at these videos,” Birkett added, “you’re going to take away actionable ideas that can help your business.”. All / Marketing Operations / Sales Development / Sales Operations /. Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. They should.”.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

“When you look at these videos,” Birkett added, “you’re going to take away actionable ideas that can help your business.”. All / Marketing Operations / Sales Development / Sales Operations /. Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. They should.”.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40