Using multi-touch attribution to build a brand: Best of the MarTechBot
Martech
MARCH 11, 2024
See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. Prompt What is multi-touch attribution? Traditional attribution models, such as first-touch or last-touch, only give credit to a single touchpoint.
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