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Adobe Experience Cloud Blog
JANUARY 19, 2018
Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. Now, marketers are lucky enough for the ability to fight these words with a long list of KPIs and ROI. Average Position of Unbranded Terms.
SalesIntel
JANUARY 12, 2023
The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. Big data, analytics, and artificial intelligence will continue to grow in scope in 2023, presenting organizations with new opportunities and complexities. That’s where a B2B data provider comes in.
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SnapApp
OCTOBER 12, 2018
A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. Sales and marketing today both work tirelessly to generate more leads to hit increasing revenue goals, but those leads aren’t translating into customers.
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
Contently
OCTOBER 25, 2023
For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes. She wonders if there’s a better way to manage projects.
ClearVoice
AUGUST 8, 2019
Marketing automation and the ability to affordably test your messaging have reinvented the marketing funnel as we know it. But without a foundational understanding of it, marketing automation is useless. Marketing automation enables businesses to reach more people in a cost-effective, competitive way. Funnel 101.
Full Circle Insights
SEPTEMBER 8, 2021
As we move further into the second year of the coronavirus pandemic, the economic repercussions have sparked rumors of a fundamental reset in business roles, including the role marketing plays in driving business. Fully understand the company’s financial position and maintain comprehensive knowledge of relevant marketplace trends.
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