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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

Instead of planting cookies on individuals’ browsers, Google now plans to roll out a Federated Learning of Cohorts (FLoC) model, which will use artificial intelligence to place users into groups based on common interests gleaned from their browsing behavior on Chrome. a search marketing agency.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Some tools use AI to predict how attention will be distributed on a page. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. This can be done with AI or historical data.

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Foundations of Data Privacy in Email Marketing

Litmus

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

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