Hubspot

MARCH 13, 2012

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Campaign ROI Reporting. Campaign ROI reporting allows marketers to understand the value of their marketing campaigns and determine what's working for them (and what isn't).

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

These are the trends that are mentioned most often: Improved ROI & Reporting. Matthew Quinlan , VP Field Operations, Loopfuse. With that said, I believe the overall trend towards accountability, measurement and marketing ROI will continue to pick up steam. Matthew Quinlan, VP Field Operations, Loopfuse ( @mattquinlan ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

JANUARY 4, 2011

How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Why the volume and quality of interactions with customers has to pass for social media ROI - Chris Koch , January 22, 2010. Loopfuse , June 30, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. The topic is ROI measurement of Marketing initiatives. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Search Engine Marketing ROI. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. The Social Media ROI Debate , August 23, 2010. Order of SEO Operations. SEO Tactics. SEO vs. What’s Up, Blog? rdquo; “Not much. How’re you doing?&#. Social Media (231).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40