Utilizing Revenue-per-Click to Calculate PPC Keyword Value
APRIL 24, 2019
How do you determine a search keyword’s value? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. What we do know is this: keywords are the lifeblood of paid search. PPC Keyword Value. Using Keyword Value in Optimizing PPC Bids. They’re valuable. So glad you asked!