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Paid Search Basics for B2B Marketers

Launch Marketing

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” Download the Next-Level Marketing eBook!

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. That could mean theyve been doing the same old thing for too long and are in a rut. A: Rethink.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. blogs and mobile marketing—52%) and SEO (51%). Just 22% decreased spending on PPC ads.

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Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. Paid channels can help you generate leads from the first day. Learn more. ).