Single Grain

SEPTEMBER 30, 2020

And if so, how do you implement it in your business? How to Implement a Vertical Strategy for Your SaaS Business. This model takes a more conservative approach to marketing the product than their horizontal counterparts. As with any product, constant use ensures its regular evolution. Is it the future?

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Don’t talk to businesses about a product. What are the trends?

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Directive Agency

JULY 15, 2019

On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. Now if you don’t know what Ahrefs is, it is one of the, if not the, best SEO tools out there. We talked about how B2B leaders can leverage SEO tools to grow their businesses. So we talked about the future of SEO.

SEO 40

SEO Paid Content Budget Programs Tools 40

Buzz Marketing for Technology

JUNE 27, 2008

The story of KM so far has been, for the most part, a failure -- failure to articulate, to imagine, and to implement. And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Online Marketing Institute

DECEMBER 9, 2009

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. For B2C websites, the majority of content focuses purely on product information. The target keyword glossary, therefore, included both specific product terms and issue-based terms. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

SEPTEMBER 15, 2011

It’s like the whole essence is about leveling out the playing field, if you will, so that brands, businesses of all sizes literally can friend their customers and prospects. I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. It’s called The New Relationship Marketing.

Curation 145

Curation Work Management Marketing Management Lock-In 145