What is SaaS marketing? 12 proven tactics to create and execute your own strategy
accelerate agency
APRIL 12, 2023
There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit. Second, the pricing structure is designed to generate continuous revenue. You’re not selling software as a one-off purchase but rather with an all-in ongoing service model.
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