What Makes Effective B2B Content Marketing? [Research]
Marketing Insider Group
OCTOBER 6, 2015
Illustrations and photos also saw the biggest jump in content marketing tactic usage, from 69% last year to 76% this year. Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic.
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