Measure Your Way to Success by Understanding Your B2B Marketing Metrics
Valasys
JANUARY 3, 2023
We will be informal for a moment: in the end, an MQL will not help you to ‘purchase a beer’. Many marketers create KPIs that merely reflect activity, like the number of queries or leads created. At the executive level, that has no relevance; it must be turned into a financial impact. Metrics Related to the Sales Lead.
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