Lead Nurturing, Long Tail Marketing and Privacy Protection

7 key email metrics to track beyond opens and clicks

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. For B2B brands, the classic lead-nurturing process can make the value harder to determine. That’s the long tail of email in action.

Budget Programs

Budget Programs Long Tail Marketing Ad Frequency Click Rate

Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

OCTOBER 25, 2018

Instead of competing for keywords , you may want to consider targeting long-tail sentences people are likely to say when they search. Consider this a slow burn, using the data you have to start lead nurturing campaigns and adding more personal data as the relationship grows. Ignoring Privacy Protections.

Content Marketing

Content Marketing Planning Privacy Policies Long Tail Marketing

B2B Marketing Zone

7 key email metrics to track beyond opens and clicks

Are You Still Content Marketing Like It’s 2018?

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