Impressions Lead Nurturing Long Tail Marketing Privacy Protection 
Martech
JULY 7, 2023
And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. That might look more impressive, but it doesn’t track back to your email. For B2B brands, the classic lead-nurturing process can make the value harder to determine.
Content Marketing Institute
OCTOBER 25, 2018
Instead of competing for keywords , you may want to consider targeting long-tail sentences people are likely to say when they search. However, putting in the extra effort to personalize your marketing to the individual can deliver exceptional experiences and leave a lasting impression. Ignoring Privacy Protections.
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