Hinge Marketing

JULY 24, 2014

Record the interview (with the client’s permission) and replay it as you write. Related Stories Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference Social Media 101 for Technology Firms Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms.

Case Studies 48

Case Studies Case Study Work Management Marketing Management 48

Hinge Marketing

SEPTEMBER 7, 2016

If you’ve paid attention to tip #2 (educating your audience), you’ve in effect earned permission to show off.Drop the names of brands or partners you’re associated with. But if you follow the advice above, your website copywriting efforts will be rewarded: increased traffic, a higher conversion rate, and more leads coming your way.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40