Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? How do I generate leads in digital marketing?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Inbox Insight

FEBRUARY 19, 2024

Including: 5 benefits of B2B lead quality Intent checklist to determine baseline quality Techniques for nurturing quality leads into valuable customers Read on to learn how to speed-up your B2B Sales Cycle and reduce lead rejections through delivering a high standard of lead quality your Sales team will love.

Lead Ranking 108

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 108

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? How do I generate leads in digital marketing?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Directive Agency

MAY 24, 2017

Lead generation campaigns typically require direct collaboration with your sales team—due to the resulting longer sales cycles, sales interactions, or negotiations necessary to convert leads to a close. Your marketing and sales teams should be working together to nurture leads to encourage closing sales.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

sagefrog

NOVEMBER 14, 2023

Streamlined Sales Cycles: When you know who calls the shots, you can focus on engaging the right people in the buyer’s journey, thus expediting the sales process. 24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Contently

JUNE 29, 2017

I know blog articles are often used as lead nurturing similar to the way we do with B2C—like an e-newsletter. Articles can absolutely be the first touchpoint with a prospect. If someone consumes said article content as a first touchpoint, what happens next? After all, that’s the whole idea of top-of-funnel content.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107