MarTech Europe agenda posted — alpha rate expires next week


MarTech is the world’s premier, vendor-independent conference dedicated to addressing the global intersection of marketing, technology, and management.

MarTech Europe preview: here’s what to expect in 6 weeks


Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor.

Social Networking - On Second Thought.


In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. Negative comments posted about your company, product, or service, may sometimes be the disingenuous rantings of a competitor, former employee, or scorned vendor, rather than honest and thoughful customer appraisals.

B2B Lead Management Market Heats Up

delicious b2bmarketing

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.