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MarTech Europe agenda posted — alpha rate expires next week

chiefmartech

MarTech is the world’s premier, vendor-independent conference dedicated to addressing the global intersection of marketing, technology, and management. Insights and frameworks from experienced martech thought leaders and consultants from Deloitte, iProspect, McKinsey, Real Story Group, Urban Airship, and Velocity Partners.

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor. Segmentation within the marketing technology platform industry.

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Social Networking - On Second Thought.

WebMarketCentral

In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. He points out that "whether you like it or not, your brand is probably already a topic being discussed.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.