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The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Webbiquity

Search engine optimization (SEO) software is a tough business segment. One such SEO tool provider, Netpeak Software, has established itself in the market by starting with simple yet highly capable tools then expanding their functionality. Here is the story of Netpeak Software and founder Alex Wise. The Company. The Inspiration.

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The Complete Guide to Multivariate Testing

Convert

An outstanding example of this comes from iProspect , a Convert Partner Agency. Many of the top A/B testing tools on the market offer multivariate testing and A/B testing in one software. And you can have as many variations as possible in A/B testing as in A/B/N testing. The agency ran a test that featured pricing page information.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Justin Dunham, director of marketing operations and digital acquisition at Urban Airship , will present why Marketing Ops is a Philosophy, Not a Department , pulling lessons from “DevOps” in the software community and applying them in the context of modern marketing teams. Accountability through data.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Depending on the complexity of the software you use, this could be calculated with machine learning, or input manually. . It’s too simplistic. . So, what is the hold up? . .

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Call center technology company Genesys shares customer stories on their website to show how their cloud-based and on-premise software is making an impact on businesses. It may have been from a software company, a tech firm that offers business solutions or even a savvy blogger. Last time your laptop was glitchy, what did you do?