Rev
MAY 21, 2018
When I first heard about third-party intent data five years ago, I loved the idea. While I still encourage the use of this data source, I have a feeling the hype train might be steaming you off the edge of a steep cliff. To be sure, intent data should be one of many signals marketers use to identify when companies are in market.
Aberdeen
APRIL 13, 2020
Based on the actual buyer journey of thousands of accounts, across dozens of product/solution types, we will explore what signals to look for by combining behavior from external data sources and as well as your own. Using Intent data to further qualify a content syndication lead is a good example we can use.
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DealSignal
NOVEMBER 1, 2022
Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time.
Aberdeen
MARCH 19, 2020
On their way to evaluating if you should be in their consideration set for the RFP or project under consideration. One critical use case of Buyer Intent and/or Behavioral Technographics data is the ability to go back in time and view when an account actually started their research journey. The bad news?
Strategic-IC
JULY 3, 2020
You know, that kind of typical big deal that you've heard about, that RFP, that tender, et cetera. You might already have intelligence on those accounts or are using intent data, something along those lines. The second one is when you're looking to pursue a major opportunity. You mentioned that Tier 1.
Heinz Marketing
FEBRUARY 13, 2023
I think what’s particularly interesting is, when you talk to those decision makers, they say “when I consume good thought leadership, I’m more likely to include the producer in an RFP. I’m more likely to do business with them.” That influences them as well. So that’s always interesting.
Engagio
DECEMBER 18, 2018
How to use new methodologies like intent data and predictive scoring to choose your target accounts. An entirely new way of looking at ABM technology (including an RFP guide and market map). Why ABM is here to stay (and not just hype).You’ll What account entitlements are, and how to plan for them.
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