B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
Online Marketing Institute
DECEMBER 9, 2009
For B2C websites, the majority of content focuses purely on product information. Prospects at the beginning of a sales cycle might use certain terms to search for information that differs from terms used by those ready to purchase. Striking a balance between adequate information and seductive omission of detail (usually price) is key.
Let's personalize your content