Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

NuSpark Consulting

JANUARY 21, 2019

I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. The anecdotal evidence that breaking the rules sometimes pays off comes from the world of email marketing. Rule 1: Thou Shalt Not Sell.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Content4Demand

AUGUST 11, 2021

With so much B2B marketing energy focused on metrics, metrics, metrics, it’s no wonder that plenty of marketing pros are throwing lots of energy into obsessing over the data. You need to focus on revenue-based marketing metrics. To be fair, CEOs have some valid reasons for not being able to see the value of marketing results.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Hubspot

NOVEMBER 30, 2015

Recently, I’ve come across a question with increasing frequency, that may not be as significant, but is probably even more important if you’re looking to embark upon a journey of accelerated sales growth. The Purpose of an Inbound Marketing Program. That is Inbound Marketing.

Inbound Marketing 28

Inbound Marketing CRM Sales Qualified Leads Work Management 28

DealSignal

OCTOBER 4, 2021

Best of all, it can be implemented by any marketing organization as long as the effort, determination, and consistency is there. What Is Demand Generation Marketing? A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52

DealSignal

OCTOBER 4, 2021

Best of all, it can be implemented by any marketing organization as long as the effort, determination, and consistency is there. What Is Demand Generation Marketing? A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52