KoMarketing Associates

JUNE 8, 2012

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

SalesIntel

NOVEMBER 16, 2021

Hubspot is an inbound marketing and sales platform that assists businesses in changing the way they communicate with accounts to maximize interested and engaged prospects. Find leads already in the market for your solution. InsideView. You’ll need the right account-based selling tools if you want to see results. .

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

Engagio

MAY 3, 2021

That’s why I’m so thrilled to announce that Demandbase has made the bold move to acquire not just one leading B2B data provider, but two: InsideView , the leader in sales and marketing intelligence including firmographic and contact data, and DemandMatrix , the best provider of technographic data and intelligence. And neither do we.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

The Point

DECEMBER 16, 2011

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Engagio

APRIL 23, 2018

That’s because the premise of ABM and ABSD is entirely different from inbound marketing. With inbound marketing, companies cast a wide net to capture leads. Simply put, you cannot implement account-based anything without first zeroing in on your target accounts. Then they sift through them to find those worth pursuing.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

chiefmartech

APRIL 11, 2016

Some intelligence vendors, like ZoomInfo and InsideView , position themselves as prerequisites for account targeting that connect marketing and sales teams. According to ZoomInfo, data solutions are a staple in the ABM toolkit: “ABM is a way to align sales and marketing initiatives to go after the same accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Nudge.ai

DECEMBER 8, 2017

InsideView: Shows B2B companies who to engage, why and when to reach out, and how to connect. Drift: conversation-driven marketing and sales platform. Cloudy.Email: Email Marketing 10x Cheaper than the competition. Hubspot Marketing: Inbound marketing software, all in one place.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51