markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Once the in-house lists are collected and combined, they can be evaluated for compliance with your ideal customer profile (target market). So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Leadspace

JANUARY 4, 2017

The sophistication level is still barely past nascent, while the business impact of harnessing data and using it in real-time to fuel customer experience, conversion, purchase, etc., across this wide array of applications is massive. Real-time data enrichment. Data is the fuel that makes everything else run.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Use your real name in your profile.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Use your real name in your profile.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. How will the Salesforce/Jigsaw acquisition change the B2B industry? I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40