Customer Experience Matrix

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OneSource Survey: Salespeople Accept Value of Leads from Marketing

Customer Experience Matrix

For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.

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Real Examples of Social Media ROI

Customer Experience Matrix

As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Summary: some published examples of "hard" ROI from social media. Here’s what I found.

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Note that Webinars and social media, which are also inbound marketing devices, are already being added to marketing automation products. HubSpot particularly comes to mind, which is a testament to their own marketing skills. external data.