Marketing Insider Group

APRIL 6, 2021

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Source: HubSpot. You could also use email to send more personalized and relevant messages by segmenting your contact lists. It’s one of the most trusted channels today. Funnels can lose momentum.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Valasys

DECEMBER 23, 2019

Data-driven storytelling infuses an element of trust in the minds of the marketers & positively drives the singularity of customer experience management (CXM), which will be more vital than ever before in the coming year 2020. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. The pieces of content can be distributed to segmented personas based on their demographics, job titles, etc. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 6, 2019

Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects. Oftentimes, brands might also leverage business segmentation, taking into consideration factors like industry, company size or annual revenue.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 20, 2019

In fact, according to a study by HubSpot 55% of marketers stated that blog content creation is their top inbound marketing priority. Oftentimes, targeting is helpful only segmentation of persona has been properly done. Viral content can be created in innumerable forms including the creation of blog content for virility.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

According to HubSpot, Inbound Marketing can be defined as follows: “Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. The prospects are also segmented into several clusters based on their vital data & are targeted across omnichannel.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45