Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

FEBRUARY 17, 2020

4) Include Blog Posts: According to a study by HubSpot, 50% of the buyers read a company’s blog while making purchase decisions. 10) Employ the Right Content Distribution Tools: In order to simplify the arduous and boring task of content distribution, marketers can employ several effective content marketing tools & platforms.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

SEPTEMBER 20, 2019

In fact, according to a study by HubSpot 55% of marketers stated that blog content creation is their top inbound marketing priority. Create Viral Digital Content Using Lists & Infographics : The human psychology is such that we love order.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

According to HubSpot, Inbound Marketing can be defined as follows: “Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

JULY 8, 2019

People prefer to purchase from people, rather than brands; hence, in order to expedite the journeys of the prospects through the conventional sales funnel, it is extremely important for the marketers to optimize personalization & users’ experiences (UX). The threshold of “personal value” is extended further by video testimonials.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56