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First-Party Data Strategies for B2B Marketing in the Cookieless Age

Learn from the Pros

Many CRMs like HubSpot provide data enrichment right out of the box. In that case, HubSpot will enrich its company record with the number of employees, industry, revenue, links to its social channels, etc. For example, suppose a prospect provides a company email address when completing a form on your website.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

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How to Become the Best Blogger in Your Niche

Hubspot

sic] Focus on whether or not you have a story worth telling.". Frequent output -- i.e. consistency -- is positively correlated with greater traffic, as indicated by HubSpot’s research. Frequent output -- i.e. consistency -- is positively correlated with greater traffic, as indicated by HubSpot’s research.

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