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Industry Conferences and Seminars: How to Extract their Real Business Value

Marketing Craftmanship

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. Or you might even consider hi-jacking the conference agenda, by inviting high-value targets to a roundtable discussion / reception at a very exclusive venue near the event.

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B2B Conferences: Essential Marketing Tactic…or Waste of Time and Money?

Marketing Craftmanship

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. Or you might even consider hi-jacking the conference agenda, by inviting high-value targets to a roundtable discussion / reception at a very exclusive venue near the event.

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How to Set Up your Market Development Funds Program: Part 2

Computer Market Research

How to Qualify,’ Proof-of-Performance and Reimbursement . Provide a ‘360-degree’ view of your MDF, so there is no ambiguity that might otherwise lead to disputes and frustrated partners. How to Qualify,’ Proof-of-Performance and Reimbursement. Guerilla marketing. Direct Sales/Telemarketing. Customer Seminars.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

mechanisms that allow employees shareable content to be accessed by others, and high-value content from the Internet, and from other employees and outside colleagues, to flow automatically to the employees desktop. Offer everyone in the firm a brief seminar on personal shared workspace publishing & subscribing.