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what is an effective marketer?

The Effective Marketer

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. You can follow any responses to this entry through the RSS 2.0

Planning 100
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Three steps for B2B marketers to build a personal social media presence

Chris Koch

So now that we have established your personal social media goal—to be a valued member of the online B2B marketing guild—let’s talk about how you go about building your presence. Pick an RSS tool. One of the best ways to start is with RSS. Now, I have to admit that I’m not a diligent RSS follower. Pick blogs to follow.

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How to Save the World

Buzz Marketing for Technology

Our professional value really is a function of the extent of, and our ability to integrate, our knowledge, our thinking competencies, and our communication competencies. Guerilla News Network. Salon Blog Rankings. Bloglines My RSS Subscribers. Insight depends on our ability to apply critical thinking to what we know.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). Use RSS feeds to simplify publishing and subscribing to others content, and show employees how to use them and how to integrate this content into their personal taxonomy.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). Use RSS feeds to simplify publishing and subscribing to others content, and show employees how to use them and how to integrate this content into their personal taxonomy.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

But beyond this, there is enormous value in customer anthropology in increasing your peoples understanding of your customers businesses and industry, which can provoke all kinds of ideas for innovations, for new markets and product lines, and for expanding your presence with your customers to do more for them. Guerilla News Network.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Models that focus on strategy, systems, information structures and value propositions didnt work -- they vary too much by organization type and size. The consequence has often been to drown workers in hard-to-find information of dubious value just in case they should find themselves in a position to use it. Guerilla News Network.