Remove Generation Remove Intent Leads Remove Lead Capture Remove Optimization
article thumbnail

How to do lead management that improves conversion

markempa

And average performers turn less than 0.75% of leads into closed deals. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Where lead management often falls short. Quick Intro to lead management.

article thumbnail

5 Ways to Jumpstart Your Content Strategy During Coronavirus

Conductor

Review their top keywords to zero in on the specific searches that are likely driving the traffic spike, and consider optimizing the piece for these terms. . Pay special attention to trending keywords where you’re already in striking distance; these are good candidates for a quick-win optimization. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Modern marketing looks a lot like…product?

MKT1

Neither Devon or Halley are engineers, yet they built 50+ dynamic web pages that update based on data in Airtable plus a lead capture flow—in less than 2 weeks. Generates high-intent leads: If someone is looking for this information, they are likely in a relevant role and don't yet have a solution like Anrok.

article thumbnail

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. Operations.