sagefrog
FEBRUARY 7, 2024
According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% Ethical Data Collection With data privacy concerns rising, businesses increasingly emphasize ethical data collection practices. At the core of this efficiency drive is a desire to do more with less costs.
Martech Advisor
SEPTEMBER 11, 2019
According to Gartner, 84% of millennials are likely to be influenced to make a purchase based on user-generated content. Search-specific analytics can help merchandisers develop a strong sales strategy inspired by how shoppers look for items based on their location, the season and the intent behind their searches.
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ClickZ
DECEMBER 23, 2020
Kroger and Microsoft are bringing digital shelves to brick-and-mortar grocery stores where ads are displayed beside merchandise and prices change on the fly. In May 2020, Gartner reported 74% of CFOs intend to increase remote work opportunities for their organizations permanently. Content creation is already using AI.
Martech Advisor
MARCH 11, 2020
Last year Gartner reported that the need for CDP capabilities was so acute that spending on CDP technology became the least likely to be postponed during an economic downturn. Privacy and Data Security: A New Component of Customer Engagement. First appearing in 2013, CDPs have become a popular go-to technology for marketers.
Hubspot
JUNE 13, 2022
You’re more likely to be selling to individual consumers, and the sales will be for things like non-fungible tokens (which we’ll discuss below) or exclusive merchandise. Gartner predicts that, over the next five years , one in four people will spend at least one hour per day in the metaverse for various reasons, including shopping.
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