5 Steps to Kickstart Your Account-Based Marketing Program
Adobe Experience Cloud Blog
JANUARY 20, 2017
Author: Hila Nir The value of account-based marketing (ABM) is undeniable. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue. The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives.
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