Only B2B

FEBRUARY 6, 2024

Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

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Intent Data Intent B2B Sales ROI 62

TrustRadius Marketing

OCTOBER 3, 2022

Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. Understand purchase intent. Personalize content campaigns.

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Intent Data Top of Funnel Intent Work Management 52

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Awaken sleeping buyers: We find that 70% of buyers will be hyperactive for around five days during their research and consideration process, and then go quiet before they have even reached out to a salesperson.

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Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

APRIL 3, 2023

Data on third-party intent: Some businesses sell information obtained from third-party websites to B2B marketers. As a matter of fact, Gartner shows that imminent purchasers spend around half of their exploration time gathering data from outsider sources.

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

PureB2B

JULY 7, 2022

This can come from first-party sources (customer purchase history, website activities, previous conversations, etc.) Intent-driven lead generation is the result of using intent data to supercharge the lead generation process. 55% of sales leaders are using intent data to grab in-market leads.

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Intent Top of Funnel Intent Signal Intent Data 118

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

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Intent Data Top of Funnel Intent Ideal Customer Profiles 75

The ABM Agency

APRIL 30, 2023

The Four Pillars of Account Based Marketing Identifying Target Accounts: Selecting high-potential companies based on predefined criteria such as market fit, revenue potential, likelihood of purchase intent, etc., This process involves a combination of research, data analysis, and collaboration between marketing and sales teams.

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Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52