article thumbnail

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

markempa

Companies produce plenty of the self-promotional stuff – that’s advertising, not content,” explains Skotidas. To keep your content stream flowing, Skotidas advises subscribing to newsletters, RSS feeds, YouTube channels, iTunes and Google Alerts. B2B Social Marketing: 4 ways to build one-to-one relationships with social influencers.

article thumbnail

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

article thumbnail

Decoding the True Essence of Outbound Marketing

MarketJoy

Clicking PPC (Pay-Per-Click) Ads – With PPC, each click is paid for, and advertisements show up as subsidized results at the top or bottom of organic search rankings. As they are massively targeted, high-quality leads are produced. They even boost the conversion rates at the BOFU (bottom of the funnel).

article thumbnail

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

The apparent disconnect is even more telling as seen by these key findings from the study: The two traditional interruptive marketing tactics, advertising (25%) and direct (20%) are still receiving the biggest share of the budgets, indicating that marketing budgets are misaligned with the CMO’s priorities.

article thumbnail

How to Turn Your Blog into a Lead Generating Machine

PureB2B

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. A blog can be used as a lead magnet where visitors are offered something of value in the hopes that they’ll provide their email, address, zip code, and other details in exchange for something of value you’re providing.

article thumbnail

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Because pricing information is now sought much higher up in the sales funnel than most marketers suspect. You can see an example of B2B web design prices from my company’s online marketing division’s website. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.