Remove Funnel Advertising Remove Intent Signal Remove Psychographics Remove ROMI
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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Discovering prospects in the marketplace that are actively consuming content is beneficial for marketers in the following ways: Allows marketers to create a hyper-personalized content strategy so as to expedite the journey of prospects through their individual sales funnels & optimize the sales conversion. About Netline.

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How to Optimize the Cost of B2B Marketing

Valasys

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. The conventional sales funnel has also changed for good.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Optimizing users’ experiences (UX) & tactfully guiding them down to their journeys in the sales funnel, helps the enterprises achieve their prime objectives of Conversion Rate Optimization (CRO). ” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices.