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Marketer of The Month Podcast- Defining and Developing the Perfect Content Strategy for Your Brand

Outgrow

Welcome to the Marketer Of The Month blog! . We recently interviewed Freelancer of the Month ‘ Mindy Morgan Avitia ‘ for our monthly podcast – ‘ Marketer of the Month ’! Why robust marketing is incomplete without honing your writing and focusing on content. I’m the Creative Director at Outgrow.co

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Marketing Automation: It’s Time You Got On Board

PureB2B

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

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Marketing Automation: It’s Time You Got On Board

PureB2B

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

In this article, we talk about why marketers need to prioritize CDM, its key components, best practices and popular technology platforms that enable robust customer data management. 4 reasons why marketers need to prioritize CDM. 4 reasons why marketers need to prioritize CDM. Table of Content. What is Customer Data Management?

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

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90 CRO Tips from 42 Shopify Experts

Convert

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs.