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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. WARC) 94% of B2B marketers implement ABM strategies. WebFX) 80% of marketers plan to augment their ABM budgets. LinkedIn) An ABM strategy can boost marketing revenue by 208%.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing. Target keywords related to your products and services.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Video search 101: Marketing and optimization by iMedia Connection. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

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The Customer Journey Starts Here

GreenRope

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Typically, you do a Google search. Am I right?

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The Customer Journey Starts Here

GreenRope

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Typically, you do a Google search. Am I right?

article thumbnail

The Customer Journey Starts Here

GreenRope

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Typically, you do a Google search. Am I right?