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61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance

KoMarketing Associates

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. This was compared to just 42% of all other B2B content marketers.

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. Comparing key marketing metrics against financials will uncover uptrends, dips, and seasonal impact.

PPC 40
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Video search 101: Marketing and optimization by iMedia Connection. Noting some statistics on the explosive growth of online video, David L. Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.