nDash

JULY 30, 2021

Even though the pandemic has changed the way we work, that doesn’t mean there aren’t still opportunities to network, learn, share, and connect with other marketers in the industry. 3: B2B Sales & Marketing Exchange 2021. 6: Gartner Marketing Symposium|XPO. Host: Gartner. When: August 9-11, 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

chiefmartech

DECEMBER 27, 2016

Vertical competition presents a greater strategic threat than horizontal competition. For instance, you can see in this slide from Salesforce some of the many ways that they intend to apply Einstein in specific products of theirs: But does this mean that smaller martech vendors are going to be shut out of this AI wave of the industry?

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The Customer

SEPTEMBER 16, 2021

Sales is interested in it. I mean, there’s a new report out from the folks at Gartner a couple of weeks ago. Sales is interested in it. “This (CX) has become a much bigger discipline – it spans the whole business. Marketing are interested in it. Customer service is interested in it. That’s bang-on!

Enterprise Management 97

Enterprise Management Work Management Lead Scoring Lead Ranking 97

Single Grain

JANUARY 3, 2020

First, here's a quick definition : “The term Business Intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis and presentation of business information.” Predictive analytics leverages AI-powered algorithms to help data analysts forecast future business outcomes.

Enterprise Management 105

Enterprise Management Trends Marketing AI Work Management 105

NetLine

SEPTEMBER 11, 2023

And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. According to CMO.com , B2B customers are significantly more emotionally connected to their vendors and service providers than consumers. With an average of 1.9

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Unbound B2B

JANUARY 11, 2023

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. Enterprise sales involve big contracts and higher risks. SMB sales are less risky but faster to achieve. The suitable B2B sales process depends upon your product, capital, and skills.

Enterprise Management 40

Enterprise Management SMB B2B Sales Work Management 40