Content Standard

MARCH 23, 2015

Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Political candidates now understand that a successful campaign relies on a tight, strategic social online and content plan.

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Buzz Marketing for Technology

JULY 7, 2008

I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. Money needs to be spent on keeping the community - I am willing to bet that money spent on community activities is a darn sight cheaper than “market research&# !

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Brandwatch Marketing

OCTOBER 25, 2023

Surveys and focus groups can form an important part of any strategy in measuring and improving brand perception. One of the easiest ways to research what people are saying about your brand is to use social listening to find relevant brand mentions within the billions of unedited online conversations.

Word of Mouth 111

Word of Mouth Brand Identity Branding Opinions 111

Brandwatch Marketing

OCTOBER 25, 2023

Surveys and focus groups can form an important part of any strategy in measuring and improving brand perception. One of the easiest ways to research what people are saying about your brand is to use social listening to find relevant brand mentions within the billions of unedited online conversations.

Word of Mouth 92

Word of Mouth Brand Identity Branding Opinions 92

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators. Lesson Learned: Continuous is the new campaign.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122