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What is Marketing Intelligence?

TrustRadius Marketing

Marketing intelligence refers to the insights, stats , or data that help businesses position products and services within their niche industry. These include email marketing , questionnaires, surveys, forms, polls, focus groups, or even product sampling to generate reviews.

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Top 5 Tips for Creating an Effective Video Marketing Strategy

ClearVoice

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform.

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An Introduction to Social Media for Business

Sprout Social

Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys.