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What is B2B Marketing? And how to do it successfully

Marketing Graham

The reason for the difference will become clear as I outline my opinion on how to do B2B marketing successfully. Start by developing a B2B Marketing Plan. The good news is that I’ve developed a set of tools that consists of a Lean Strategy and Plan-on-a-Page. Notice the subtle difference?

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

However, the one position responsible for overseeing all the other marketing job profiles to drive overall business goals is the marketing director. Since it is one of the most important positions in a company, you should carefully recruit the marketing director for your organization. Which is the current marketing trend?