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The Ultimate Guide to Emotional Marketing

Hubspot

AUGUST 20, 2018

Sure, you compared prices and spent time reading about each product, but when it came time to make a decision, I’m betting you relied on your heart over your head. Surprise and fear make us cling to what’s comfortable … and embracing what’s comfortable leads to increased brand loyalty. Better yet, what made you finally push "b uy" ?

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11 Ways to Give and Get Customer Love

Hubspot

FEBRUARY 14, 2012

Customer Retention and Loyalty. Grandfather Them: If you charge your customers on a recurring basis for your product or service and your business makes pricing changes, grandfather your loyal, existing customers in so the price they pay gets locked in at the rate they started paying when they first became customers.

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